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作为LED外贸业务员,如何写打动客户开发信?LED盘后续内部分享

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    2018-10-3 14:37
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    [LV.3]偶尔看看II

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    发表于 2019-8-19 11:07:09 | 显示全部楼层 |阅读模式
    这里面是业务员写的开发信,大家可以去参考-LED开发信,都把他看一遍,我还不信写不出开发信,照搬会吧,或者在别人的地方改进,就跟马化腾的QQ一样,刚开始先抄,然后在抄袭中创新,然后在追求卓越!
    1.太多无关的废话
    2.主题毫无亮点,或过于推销化
    3.过于正式的行文
    4.一眼看过去,无法抓住核心内容
    5.通首错误单词、错误句型。错误时态。错误语法
    6.内容又臭又长
    7.过多的缩写
    8.缺乏定制化的群发邮件
    9.没有具体的收件人
    10.细节把控不够,邮件过于租植

    Q:那么大家现在还发开发信吗?我认识的一个朋友这阵子出差拜访了四家公司,全是两个月开发 出来的,也不能完全的说厉害,是运气真的好,当然了,曾经听人说过,运气对每个人都是公平的,我觉得是对的,付出努力的人才有运气。
    机关枪手+狙击手 bill哥的总结,我在另外一个纠正和修改外贸开发信里面,我看人家写的开发 信都很不错,帮大家分析。那么我近期整理出来一个思路到时候放到LED盘会员群里面,供大家 参考。
    然后大家实战,我觉得比如说组团,5 6个人一起,跟公司 的业务员一样,有任务,这样才有动 力,开发信简单来说,就是一款产品,你写好几封开发信,然后不同时间段给客户发。
    比如说我们来看这一封LED开发信开发信。
    Hi Dear

    Glad to learn you are top seller of lighting&Electronic in your country.
    This is Sophia from xx company China
    We specialize in manufacturing rechargeable electronic products according to ISO9001 standards and we have passed CE.CB certificate.

    --mosquito swatter
    --rechargeable fan
    --rechargeable lantern
    --bluetooth lamp

    We have rich experience in OEM for heavy branded customers like Geepas,Eveready,Wal-Mart.
    Believe we will get win-win benefit if work together.
    Best regards
    如果让大家来说这个开发信的缺点,肯定可以说出很多,指出毛病大家都会吧,这种是原始的第一封,有时候我们要想一个问题,换位思考一下,如果你是客户,你是买家,当你看了这一封开发信会怎么想?那么接下来第二次修改的
    Dear xx

    Glad to learn you are top seller in lighting&Electronic market.
    This is Sophia from xx company China
    We specialize in manufacturing rechargeable electronic products with CE.CB certificate based on IS9001. Items are as blows:

    --Mosquito swatter
    --Fan
    --Lantern

    We have rich experience in OEM for heavy branded customers like Geepas,Eveready and Wal-Mart.
    More details will be updated accordingly.

    第三次修改
    Dear xx

    Glad to learn you are top seller in lighting&Electronic market.
    This is Sophia from xx company China.
    We specialize in manufacturing rechargeable electronic products with CE & CB certificates based on IS9001. Items are as below:

    --Mosquito swatter
    --Fan
    --Lantern

    We have rich experience in OEM market for heavy branded customers like Geepas , Eveready and Walmart.
    Hot sale products in your market will be shared in the next email.
    每次记录 是让你看到 自己每一次到底修改了哪里 进步在哪里,这个是修改了三次,接下来我给大家看另外一封,修改了五次的
    第一封
    Subjest:Shenzhen XX Security Products Co.,Ltd for xxx Co.,Ltd
    Dear xxx,
      Hello sir/madam, nice to meet you. This is Grace Cheng from Shenzhen X Security Products Co.,Ltd.
      We are a Security Products manufacturer, which included vault door, fireproof door, sound insulation doo and so on, We also have the series of entry door,
      If you are interested in our company and have any questions, please let us know. I will be here for you any time!

    Sincerely Yours,
    Grace Cheng

    第二封
    修改
    Subjest:To xxx Co.,LTd./Shenzhen XX  Security Products Co.,Ltd
    Dear xxx,
      This is Grace Cheng from Shenzhen XX Security Products Co.,Ltd.
      We are a Security Products manufacturer, which include vault door, fireproof door, sound insulation doo and the series of entry door.
    If you are interested in or have any questions, I will be here for you.
       Looking forward your replying.
    Sincerely Yours,
    Grace Cheng

    第二次修改
    Subjest:To xxx Co.,LTd./Shenzhen XX Security Products Co.,Ltd
    Dear xxx,
      This is Grace Cheng from Shenzhen XX Security Products Co.,Ltd.
      We are a Security Products manufacturer, which include vault door, fireproof door, sound insulation doo and the series of entry door.
    If you are interested in or have any questions, I will be here for you.
       Looking forward your replying.
    Sincerely Yours,
    Grace Cheng

    第三次修改
    Subjest:To xxx Co.,LTd./Shenzhen XX Security Products Co.,Ltd
    Dear xxx,
      This is Grace Cheng from Shenzhen XX Security Products Co.,Ltd.
      We are a Security Products manufacturer, which include vault door, fireproof door, sound insulation doo and the series of entry door.
    If you are interested in or have any questions, I will be here for you.
       
    Sincerely Yours,
    Grace Cheng

    第四次修改
    Subjest:To xxx Co.,LTd./fireproof door/ShenzhenXX
    Dear xxx,
      This is Grace Cheng from Shenzhen XX Security Products Co.,Ltd.
      We are a Security Products manufacturer, which include the production of fireproof door.
    If you are interested in or have any questions, I will be here for you.
       
    Sincerely Yours,
    Grace Cheng

    第五次修改
    Subjest:To xxx Co.,LTd./Security Products /Shenzhen XX
    Dear xxx,
      This is Grace Cheng from Shenzhen XX Security Products Co.,Ltd.
    We are a manufacturer of Vault Door, Fireproof Door, Sound Insulation Door and the Series of entry door etc.
    If you are interested in or have any questions, I will be here for you.
       
    Sincerely Yours,
    Grace Cheng

    第六次修改
    Subject:To xxx Co.,Ltd./特定产品/Shenzhen XX
    Dear xxx,
      This is Grace Cheng from Shenzhen XX Security Products Co.,Ltd.
    We are a manufacturer with ten years' experience of producing Vault Door, Fireproof Door, Sound Insulation Door and the Series of entry door etc.
    Pls kindly advise so we can go forward.
       
    Sincerely Yours,
    Grace Cheng
    有人会说,LED虽然说行业一样,但是产品不同,你做室外,他做室内,你做面板灯,他做工矿灯,泛光灯这种。所以说GROUP的侧重的
    是不一样的,有的产品侧重更新换代,有的产品侧重质量稳定,有的产品侧重售后服务,有的产品侧重。 所以根据自己的产品可以想很多的点,这样才能更好的针对性的调整与修改

    另外一种的
    Dear Manager,
    May we invite you visiting our website www. gldesigner.com for downlights with UGR<18 and advanced thermal management technology. Thanks.

    就这样那张图片会是很特殊的,我这手里现在一时找不到,这种开发信效果最好,要结合网站使用,就是简单的一句话,没有黑名单词语,客户看你网站感兴趣,自然会回复你,这就是我以前说过的,为什么要找懂外贸的人来做网站,因为相关的知识点是相通的,让别人觉得是内行。

    不过图文结合确实回复率最高的,单单文字,现在能够取得客户回复已经很少了。虽然发图片有几率被拉黑名单,但是也比没有回复要好的多。
    图片的名称你不要用那种敏感词语,拉黑的几率也小,而且发出的方式也有讲究,我以前每天发几千封邮件。这些都是实际经验练出来的开发性写作方式。
    很多人会说发开发信发邮件写网站是被拉黑的,其实这个怎么说呢?通常不会,你邮件别用客户端发,比如网易企业邮箱,你去后台发,每次写十个总右地址,分别发送。不要是标准的10个,要变,不然你会有麻烦,这样发的话,一个帐号,每天可以连续发1000个,还有你插入的图片,不要太大,不要搞重色,不要用特殊格式,图片名称不要有黑名单词,这样就不会有什么问题。另外你要把邮件嵌入到里面去,而不是 发一张很大的图片,并且现在大家的企业邮箱相对来说还算可以,另外就是怕同事垃圾邮箱发多了,针对整个IP进行处理


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